Dainik Bhaskar, in partnership with Kantar, decodes the changing aspirations, spending behaviour, and growth patterns of Urban Bharat - powered by Kantar TGI data, India's most trusted syndicated consumer intelligence platform.
Overview
As India's growth story shifts beyond the metros, businesses need sharper understanding of the consumers driving this change.
The report brings together category trends, cultural shifts, lifestyle evolution, and market opportunities shaping Urban Bharat today.
Designed as a practical industry reference, it helps decode where India's next wave of consumption is emerging from.
A key highlight of the report is the Urban Bharat City Opportunity Index (UB Top 50), an exclusive framework that identifies and ranks urban markets by growth potential, helping businesses and marketeers, make sharper investment and expansion decisions.
Categories covered
Automobile | Food & Beverages, Beauty & Personal Care | Jewellery | Education
Telecom | Travel | Healthcare | BFSI | E-commerce | Real Estate | Retail
Automobile
Food & Beverages
Beauty & Personal Care
Jewellery
Education
Telecom
Travel
Healthcare
BFSI
E-commerce
Real Estate
Retail
Tracks shifts in affluence, digital adoption, media consumption, aspirations, lifestyle choices, and category growth — all through the Urban Bharat lens.
Built to become the definitive industry reference for marketers, media planners, investors, and business leaders chasing India's next wave of growth.